We are an apparel brand that is invested in street culture since 2015. We have not looked back, since launching our quintessential t-shirts. Locally produced, with an undeniable global outlook, Beautiful Boys intends to build a reputable legacy through high quality garments and visuals.
The name Beautiful Boys came about as a call to action for black boys and men to recognise the beauty within themselves. A Beautiful Boy is someone that is concerned, thoughtful, sensitive, ambitious and a protector of heritage. A juxtapose of ideas and norms.Yes! Boys can be beautiful.
7 Sivewright, Avenue Maboneng, Johannesburg, 2094, South Africa